Lucky Smith / Owner

A twenty-seven year veteran, Isaac “Lucky” Smith also known as “The Promo King” has seen the entertainment and business world from every angle. Mr. Smith is a former artist, talent manager and TV Host. After a tour in the United States Army, he founded “Jus Promotions and Marketing” which focused on expanding the brands of other companies. This venture lead him to work with some of the industry’s elite labels and brands, such as Rap-A-Lot Records, No Limit Records, Swisha House, Royal Blunts, B.E.T. and Ball Up Streetball, among others. Having some of the strongest marketing teams in the Midwest, Mr. Smith created a brand of quality business and successful execution of multi-scale marketing efforts. Mr. Smith has been involved with many conferences over the years and has found it important to bring knowledge and education to the independent professionals trying to succeed in their particular field.

Ever the entrepreneur at heart, Mr. Smith began working on a venture that would mesh seamlessly in the entertainment industry. Understanding that lack of knowledge is the downfall of a lot of entertainers, he brought the idea to another industry vet and they began laying the groundwork. Once the concept was developed they launched the first conference in 2012 as the “DJs United Conference”. Three years later, Mr. Smith was ready to expand further and take things to the next level and switched the conference to the Evolution Entertainment Conference which covered everything from music to technology. Mr. Smith continues to run his marketing company under the new name of “Jus Mi Luck”, but has also started an online radio station (DJs United Radio), magazine (Twenty4seven Magazine), DJ servicing company (DJs United Global), and has filmed a reality show (Indy Belle), while he sits on chair as president for X Squad DJs and host on the EPOCH Radio show “Blurred Vison”. Mr. Smith believes the only thing you can’t accomplish is the thing you don’t put your mind to accomplish.